Do you use video as a product marketing media or just to gain brand awareness? If so, your steps are almost right. But if not, what else are you waiting for? Currently the video is like a powerful bait to lure many internet users to provide engagement on videos that have succeeded in attracting their attention. But, this step is not perfect if you don’t understand what your target market wants. You need YouTube Analytics to get an analysis result of the video shows that you uploaded on YouTube.
Definition of YouTube Analytics
Definition of YouTube Analytics
Just like Google Analytics, YouTube Analytics also functions to show the results of an analysis of the development of a marketing account on the internet. If Google Analytics can do an analysis of your business website, YouTube Analytics, of course, analyzes the performance of the accounts and videos that you have uploaded on YouTube. Just like Google Analytics, this data is also presented in the form of metrics. The use of YouTube Analytics not only lets you know the number of video viewers, but it can also be a guideline for topics based on which videos the audience likes more.
How to use YouTube Analytics
You can only access YouTube Analytics through your personal YouTube account and you cannot see the results of YouTube’s analysis of other accounts. Before accessing this page, you must first have a YouTube account then follow these steps:
- After signing in, you will be escorted to the YouTube homepage. Click the profile photo icon on the top right as shown, then select YouTube Studio.
- Look at the dashboard on the left, then click the “Analytics” option.
- You have arrived at the YouTube analytics metric page which can be chosen based on time, starting from the last week until the channel was created. Set this menu via the options in the top right like in the picture and click “See More” if you want to see more detailed information.
- On this page, you can check the results of YouTube video analysis based on geographical location, gender, age, the device used by the viewer, to how the viewer gets access to your video. Still on the same page, you can also move these results to Google Sheets or provide feedback on the results of the report through the menu in the top right corner.
Before the advent of YouTube Studio, the tools commonly used by YouTube users to upload their videos were through YouTube Creator Studio. If the two are compared, YouTube Studio is still a beta product which is still under development. Therefore, YouTube Creator Studio can give you more information about the metrics or analysis results of your YouTube account, it’s just that there are still some YouTube Creator Studio views that are less efficient than YouTube.
Menu on YouTube Analytics
Now you have successfully accessed the YouTube Analytics page through YouTube Studio (Beta). Before exploring, first learn the main menus that you will find on the YouTube Analytics page. There are four menus that you can choose to find metrics with the results of the analysis of your YouTube account;
There are three metrics that you will meet on the Overview page, namely the overall review graph which can be selected in the time span, Top Videos in a certain time frame, and Realtime Activity that shows activity on YouTube channels or videos in the last 48 hours.
This menu tells you how and how many viewers got or found your video on YouTube, whether from a recommendation video, website, or browsing results done through Google Search or YouTube services.
Engagement is the engagement or response made by the viewer to a video or YouTube channel, here you can see the length of time the audience spent watching your video, such as the number of minutes or average video views, and how many clicks on other videos from the video recommendation thumbnail appeared in the last few seconds of your video.
This selection shows audience demographics, such as gender, age, and location, and the use of subtitles if available.
Maximize YouTube Channel Management
If you’ve just uploaded a few videos and maybe the number of viewers is still far from the target you set, don’t worry. Make a variety of interesting topics that fit the niche of your YouTube channel, adjusting to the phenomenon that is developing on the internet so that your video is not only interesting and informative, but also relevant to the current issue. Don’t forget to be consistent in uploading videos in a certain period of time (for example once a week) so that not only you are motivated to be more productive, but indirectly you have provided a viewing schedule for your prospective audience.
After successfully making several videos and reaching an increase in the number of viewers, you can increase profits by monetizing your YouTube account. Not only displaying advertisements on YouTube by using Google Ads services, but you can also use videos in your YouTube account as “land” to display ads from YouTube. What is the difference?
Maybe you’ve heard the technique of advertising on Google Ads, this is also the same as how to display ads through YouTube, because both are now held by the same company so that the advertising system is the same. The results of installing YouTube Ads are videos that suddenly appear at the beginning, end, or even middle of the video you are watching. Then, what’s the difference with YouTube channel monetization?
Every ad requires a medium that can be used to spread exposure to the target audience. In the past, various brands competed to advertise in newspapers, billboards, and various other print media, and when electronic media was rampant, television and radio were the favorite media for advertising. Currently, even you yourself can also provide a medium for advertising, for example through endorsements or through your uploaded YouTube videos.
When one or more of your uploaded videos meet the criteria requested by YouTube, you can offer your video to YouTube to advertise. After your video has been deemed competent enough to display advertisements, YouTube will pay for several ad videos that have successfully aired or even won engagement from your video. This is what is meant by YouTube channel monetization.
YouTube Account Monetization
How do you have a plan to maximize the management of your YouTube channel? Don’t forget to also study the criteria that YouTube will assess when you want to monetize your video. There are a few points to consider when you start to consider monetizing videos on a YouTube account:
Number of Watch Time, Average Perentage Viewed, and Average
- View Duration
You can estimate the audience’s interest in your video through the duration of video viewing. When the video you upload has reached at least 50% of the total watch time, maybe this is the time for your video to be monetized.
- Audience Retention and Re-watches
Both of these gauges can determine whether your audience likes the video that you present, the higher the value of audience retention, the better. On the other hand, you also need to pay attention to the minutes or seconds which video is most often repeated? Chances are, this is an important point that the audience needs.
Age, gender, and geographic location are important demographic elements that are already available in YouTube Analytics. You can use the results of this analysis to determine to whom your next video is targeted. This value is also useful for seeing who is interested in the topic of the video that you uploaded.
Audience engagement with the content presented is also an important value that you can use to consider your video for monetization. Some forms of engagement that you can analyze are the number of likes, comments, shares, and even dislikes. In addition, you can also consider the click-through-rate (CTR) value, because this value can later be a benchmark for how much YouTube must pay you.
- Growth Subscribers
Subscribers or YouTube users who decide to subscribe with your content are loyal users that you should keep. Because indirectly they are already interested in the content you provide, be it the topic, presentation, or duration of the uploaded video. When the growth of your subscribers has started to stabilize and continue to increase, consider monetizing videos on your YouTube channel.
- Traffic Sources
The question that adequately represents this value is, “How was your video found by viewers?” Just as websites that made it to the top of Google’s search engine, there is a possibility that your video will also appear on the start page if you meet the keywords that users are searching for. Not only from search engines, there may be some people who click on your video link from friends or conversation groups on social media. Through this value, you can find out where your videos are accessed from and if your traffic value is quite high, you can consider monetizing your videos.
After knowing a few points to understand YouTube Analytics, in the end you decide who you want to direct your Youtube channel to, whether to present entertainment, portfolio, education, or other content that you want to share. Some important things that you need to remember are maintaining the originality of the content, choosing a simple topic and developing the topic to be more creative and unique, and don’t forget to also maintain the consistency of the upload time. You can use other media to increase value for your traffic sources by sharing videos on social media, friends, or websites. One more thing, don’t forget to also make sure that you have used a website that is fast, safe, and always reliable.