Before knowing how to use digital marketing, you must first know what digital marketing is.
Digital Marketing can be defined as all marketing efforts using electronic devices / internet with various marketing tactics and digital media where you can communicate with potential customers who spend time online. There is a variety of access for potential customers to be able to see your offer, such as Website, Blog, Social Media (Instagram, Whatsapp, Line, etc.). From some of the access they will communicate with you.
In the digital marketing world you can make potential customers interested in your offer. You can create advertisements, email marketing, online brochures, and more.
Digital Marketing Tactics and Examples
The best digital marketers are those who have a clear picture of how each digital marketing campaign he has supports the purpose of his bid. Depending on the purpose of their marketing strategy, a digital marketer can create larger campaigns through the free or paid media that he has.
For example, a content marketer (content creator) can usually make a series of blog posts that serve to invite. Social media marketers (social media managers) function to help promote blog posts through paid and organic (non-paid) posts on social media accounts. The job of the email marketer is to create an email campaign to be sent to prospective customers to be interested in the offer offered.
The following is a brief review of some of the most common digital marketing tactics and media involved in each marketing.
Search Engine Optimization (SEO)
This is the process of optimizing your website to get a higher “ranking” on search engine results pages, thereby increasing the amount of organic (or unpaid) traffic your website receives. Useful FF media from SEO include:
- The website
This term refers to the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, acquisition of prospects, and customers. Media that can be used for your content marketing strategy include:
- Blog Posts
- Ebooks and Articles
- Online brochure
Sosial Media Marketing
In practice is promoting your brand and content on social media to increase brand awareness, control traffic, and generate prospects for your business. Media that you can use in social media marketing include:
PPC is a method to drive traffic to your website by paying for each click. The most commonly used PPC is Google AdWords, which allows you to pay, and get the top slot on Google search at “per click” prices. Other media that you can use to run PPC are:
- Faceboook Ads
- Titter promotion tweet
- LinkedIn Sponsored Link
Marketing automation refers to software that functions to automate your basic marketing operations. Many marketing departments can automate repetitive tasks that they should do manually, such as:
- The composition of social media posts
- Updating contact list
- Leading the workflow
- Campaign report
Some companies use email marketing as a bridge to communicate with customers. Email is often used to promote content, discounts and events. And direct prospective customers to visit your website. There are several types of emails that you can use to conduct email marketing campaigns, namely:
- Followers of blog bulletins
- Following up on website visitors’ emails that download something
- Greeting email to customers
- Holiday promotions for member income programs
- Tips or email similar to consumer care