Digital marketers are responsible for raising brand (brand awareness) and collecting customer data (lead generation) through all free and paid media used. This media includes social media, your website, Google, email, advertisements.
Digital marketers usually focus on creating ways of working or marketing systems work with digital / online systems. Digital marketers who are responsible for SEO, for example, measure “organic traffic (visitors who come to your website without paying)” your website from the number of website visitors who visit your website pages through searches.
Digital marketing is divided by several marketing roles, small or large companies need the role of each digital marketing. So there are several roles that exist in Digital marketing, namely:
KPI Standard (Performance Indicator): Organic Traffic = people who come to your website without paying
In short, SEO managers have a Goal to improve your website’s ranking on Google. Using various approaches to optimize ranking in search engines, this person might work directly with content creators to ensure the content they produce performs well on Google – even if the company also uploads this content on social media.
Content Marketing Specialist
KPI Standards: Manage time schedules, overall blog traffic, Youtube media account customers.
Content marketing specialists are creators of digital content. Where to create interesting content so that your offer can be sought after by potential customers. The content can be in the form of writing, pictures, to videos.
The content marketing specialist also lists what content matches your offer, and ensures that the content can be launched for the campaign.
Social Media Manager
KPI Standards: Number of Shares, Followers, Likes, Views
The task as a Social Media Manager is developing strategies for uploading content on social media to communicating directly with prospective customers. Starting from distributing articles, videos to anything that is indeed needed by potential customers.
Social media managers usually work closely with content marketing specialists. The way it works is that the one who creates the content is the content marketing specialist team while the one who distributes the content is the social media manager.
Marketing Automation Coordinator
The marketing automation coordinator helps to select and manage software that allows the entire marketing team to understand the behavior of your prospective customers and measure the growth of your business. Because many marketing operations can be run separately from one another, it is important for you to be someone who can group these digital activities into individual campaigns and track each campaign’s performance.