Digital marketing can be used for any business in any industry. Regardless of what your company sells, digital marketing still requires a customer persona (an overview of your target customer offer) to identify the needs of your prospective customers, and create interesting online content and help them. However, every business has a way of implementing digital marketing strategies in different ways. For example like the application of digital marketing in various businesses below:
B2B Digital Marketing
If your company does a business-to-business (B2B) system, the digital marketing system will center on collecting customer data (lead generation). Therefore you need an attractive marketing strategy in order to produce quality customers for your sales people.
Beyond your website, you can focus your efforts on business-focused media such as LinkedIn, where the majority of your customer’s demographics spend their time online.
B2C Digital Marketing
If your company is a business-to-consumer (B2C), depending on the price point of your product, chances are the goal of your digital marketing efforts is to attract people to your website and make them customers without the need for intermediaries through sales people. .
Therefore, you may not be fully focused on gathering customer data (leads), but rather focus on building a customer journey from the moment someone enters your website, until the moment they make a purchase. This means that your product features are more significant than B2B businesses, and you may need to use stronger call to action.
For B2C companies, platforms like Instagram and Pinterest are often more effective than platforms that focus on businesses like LinkedIn.