Unlike most offline marketing (Stores), digital marketing allows marketers (marketers) to see accurate results according to the time you enter data. If you’ve ever put an ad in a newspaper, you’ll know how difficult it is to estimate how many people actually buy offers and pay attention to your ad. And certainly there is no sure way to find out if the advertisement has successfully opened up all sales opportunities.
With digital marketing, you can measure ROI (Return on Investment) from almost all aspects of your marketing efforts. What is meant by ROI itself is a measure used to evaluate the efficiency of an investment compared to the cost and initial capital incurred.
Here are a few examples:
Measuring Website Traffic
With digital marketing, you can see the number of people who have seen your website pages over time by using digital software. You can also see how many pages they visited, what tools they used, and where they came from, and so on.
This knowledge helps you prioritize which types of marketing media spend a lot of time and are more efficient, based on the number of people who use these media to get to the pages of your site. For example, if only 10% of the audience that comes to your website (traffic) comes from organic search (without paying), you know that the problem requires free time on SEO to increase the percentage.
With offline marketing (stores), it’s hard to know how many people are interested in your brand before they interact with a seller or make a purchase.
With digital marketing, you can identify trends and behavior patterns of your customers before reaching the final stage in their buying journey, Checkout. This means you can create the right funnel on how to attract them to your site and buy your offer.
Measuring Content Performance and Collecting Leads
Has it ever occurred to you when you distributed flyers, that after you distributed you didn’t know how many people opened your brochure or how many people were not interested.
Now imagine that you have the brochure on the pages of your site instead. You can measure exactly how many people see the page where you uploaded the brochure, and you can collect contact details of anyone who downloads. As a result, you can not only measure how many people are involved in your content, but you can also collect quality customer prospect data.
Do You Need a Large Budget for Digital Marketing?
The answer depends on what elements of digital marketing you want to add to your strategy.
If you focus on techniques like SEO, social media, and content creation for pre-existing websites, the good news is you don’t need a lot of budget. The main focus is to create high-quality content that your audience wants to consume, except if you plan to save time, the only investment you need is your time.
Conversely, like online advertising and e-mail lists, there are definitely some costs. How much it costs depends on the type of visibility you want to receive as a result of advertising.
It is important to remember that in the digital world is very broad so to get a lot of customers, you have to start with many ideas on content marketing. Make sure the content marketing goes well with, also pay attention to what your competitors are displaying on the content idea. And don’t forget to get in touch with your potential customers through social media marketing because they are interconnected. You can be sure you will succeed in making a successful business with digital marketing.