How to use Google Analytics for your Digital Marketing Strategy (Part1)

Are you looking for ways to use Google Analytics to help with your digital marketing strategy?

If you are not familiar with Google Analytics, it will be a little complicated at first. With so much data available to be processed, it is difficult to know which one to look for to find the most important metrics.

Marketers who want to better understand their audience, and strengthen their marketing strategies, need to know the best way to utilize all the data available in Google Analytics.

Without knowing which parts to pay attention to, you can spend time digging through platforms and going with your head spinning.

Likewise, without analyzing your website traffic, it is difficult to judge the effectiveness of your current marketing strategy and know when it’s time to make a change.

If you know how to use Google Analytics appropriately, Google Analytics can provide valuable insight or understanding about who visited your website, how they got there and which pages are used to spend visitors’ time.

This is strong data for you, can be used to improve digital marketing strategies.

An overview of Google Analytics

Google Analytics is a powerful tool for various online businesses, various brands and bloggers.

By using Google Analytics, you can find a lot of data about your website that can be used to improve your marketing strategy and business development.

The back of Google Analytics is broken down into eight main sections: Dashboards, Shortcuts, Intelligence Events, Real-Time, Audience, Acquisition, Behavior and Conversions.

Nearly all eight of these sections contain sub-sections that provide a variety of data, but not all parts are very important for marketers to watch.

Before we dive into the most important part for marketers, let’s get to know a few basic terms in Google Analytics:

  • Users: these are people who have visited at least once in the selected date range, and include new and returning visitors visiting your website.Dimensions: These are descriptive characteristics of an object. For example, the browser, the exit page and the duration of all sessions are included in dimensions.
  • Metric: These are individual statistical dimensions, such as average session duration or screenviews.
  • Bounce Rate: this is the percentage of one-page visits, which means that someone leaves your site from the same page where they came from; alias, they do not interact with your website.
  • Session: A session is a period of time that users are actively involved with your website.

You already know a few basic terms in Google Analytics, let’s discuss which parts you want to pay the most attention to in order to save time and strengthen your digital marketing strategy.

Things to consider in Using Google Analytics

There are three parts that are most important for marketers: Acquisition, Audience and Behavior.

The audience section provides a lot of data about your website visitors. This section contains several sub-sections that provide information about the gender, age and location of visitors to your website.

You can also find information about their interests, as well as browsers and mobile devices used to access your website.

The Acquisition section will provide detailed information about how people come to your website. Processing the “All Traffic” tab will show you exactly how people arrive on your website, whether through search engines, social media or your blog contributors.

The Behavior section helps you understand how people interact with your website. You will visit this section to better understand the pages on your most popular Website.

Focusing on these three parts will help you save time when analyzing through Google Analytics.

When used together, the information found can help you make marketing decisions (be they blogging or social media posts,) which are most useful in driving website traffic.

Analyzing this section in Google Analytics will provide you with insights that will enable you to make smart marketing decisions about the type and placement of content that you use on your website.

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