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How To Use Google Admob To Monetize Ads In Applications

Have you ever when playing games suddenly there are ads a few seconds in the game application? Well, this technology is called Google AdMob. Only with this technology, you can make money.

AdMob helps you to promote your product through advertisements on mobile applications. So, you can build ads only by using this Google technology.

Well, for a more complete explanation, let’s refer to the following article in the form of a complete guide on Google AdMob.

What is Mobile Advertising?

Mobile advertising is a form of adversiting on applications and types of advertisements that can be displayed through mobile devices such as smartphones and tablets. This advertisement can be shown through several different channels. Some of them are:

SMS advertising

This type of ad makes for this type of ad, an ad that has long been implemented. SMS is one way to advertise your product just by paying pulses by spreading it to all your contacts. This SMS Blash method is very conventional because nowadays people rarely see advertisements or read SMS on their smartphones, on the one hand the price offered is quite expensive and it is also difficult to measure and find the target according to what is needed.

Native Ads

Native ads are a type of ad that mingles with the website or application where the ad is displayed so that it looks like part of the website or application. Ads like this are usually made so that the user experience of the user is still good so that other people want to click on the ad.

Interstitial Ads

Interstitial ads are a full screen ad format that fills the application interface and appears at natural application transition points such as visiting a new page. Users have the option to skip ads if they want. This is one of the most effective types of mobile advertising.

Google AdMob History

Google AdMob by Google is a mobile advertising company founded by Omar Hamoui. The Google AdMob service was founded in 2006 and is based in San Mateo, California. In November 2009 which was later acquired by Google for $ 750 million. The acquisition was taken over on May 27, 2010 by Apple Inc.

This has expressed interest in buying the company in the same year, but they were out-bid by Google. In fact, before it was acquired by Google, Google AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements on iPhone applications. AdMob also offers advertising solutions for mobile platforms, including Android, IOS, WebOS, Flash Lite, and all standard mobile web browsers.

Google AdMob is one of the world’s largest mobile advertising platforms and claims to serve more than 40 billion mobile banners and text ads per month on all mobile websites and handset applications.

Read : Google Analytics

What is Google AdMob

The advantages of Google AdMob

After knowing the history and definition of Google AdMob you can see the advantages of Google AdMob are as follows:

Maximize Your Ad Revenue

As one of the largest global ad networks, AdMob works with millions of advertisers to compete for your ad space to maximize revenue, while you retain full control of the process. You can utilize Google AdMob with varied ad plots and also be placed in strategic locations and diverse platforms.

Google Ad Network

Google AdMob services have the best-performing network for your location and ad format from 100+ networks around the world. So that you will have a great opportunity to be able to display your ads on various platforms so that this is also from the developer side, it will also be more flexible to be able to use Google AdMob as additional loading.

Get the Highest CPM For Every Impression

By calling all participating networks together, your ad source can bid on every impression in real time, ensuring you always get the highest and most potential advertiser as long as you follow the rules of Google AdMob itself.

Maximize Your Earnings

Pull real-time CPM data directly from advertisers so you can save time, increase revenue, and avoid harmful mistakes. Google AdMob is governed by an algorithm that will certainly make the right decision and to the right user so that it will maximize your revenue.

Enjoy a High Charge Ratio

Because Google AdMob also sells ad space in real-time to programmatic buyers, you can enjoy the highest fill rate in the industry, worldwide. This opportunity you can get on Google AdMob services to be able to get a large income, especially if you have a quality application and have a large amount of traffic.

The advantages of Google Admob in terms of Ad Formats

Support Multiple Ad Formats

Google Admob has a variety of different display ads so that it will make you have more options in maximizing ads in your application so that you will get more clicks.

Variative Ad Model

The forms and models of advertising from Google Admob are presented in several forms such as native ads, reward advertisements, and interstitial ads and banners that can be used flexibly according to the needs of your application.

Keunggulan Google Admob dari Sisi Hasil Analisis

Google Analytics integrated

You can link your Advertising results with integration from Google Analytics for Firebase to get results and monitors related to Google Admob advertising installed on your application.

Appropriate Reporting

You can easily see and use all revenue streams in one place including ad revenue and in-app purchase income that has been integrated with Google Analytics for Firebase, AdMob automatically with the specific metrics you need.

Steps – Using AdMob

Following are the steps to use AdMob Goggle, which are:

  1. Search https://apps.admob.com/ in your browser
  2. Then “Sign in” with your account
  3. After that click “Monetize New App”
  4. Name the application and platform details or click “Add App”
  5. Choose an application to monetize by choosing between these 3 methods:
    • Search for your Apps You can search for your application on Google Play, then you click + Select in order to choose the application that has been determined.
    • Add your App manually: When your application is released on Google Playstore, you can enter your name and platform, then click + Select to add the App manually.
    • Select from Apps you have added: In the list of apps that are already in your AdMob account, click + Select to select the application you want.
  6. When you want to create an ad, you can choose one of the ad formats and then enter the relevant data for the banner ad. Then you can do the “Save”
  7. After that, you can relearn the on-screen instructions. After that you can implement your ad in your application.

Conclusion

By using AdMob you can get a lot of dollars and can also promote your product.

AdMob is one of the largest advertising platforms in the world of internet business, namely mobile advertising and claims to serve more than 40 billion mobile banners and text ads per month across all mobile applications.

Some of the advantages of Google AdMob are: Maximize your ad revenue, Google Ad Network, Get the Highest CPM For Every Impression, Maximize Your Earnings, Enjoy High Filling Ratio.

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