How to use Google Analytics for your Digital Marketing Strategy (Part4)

Content Search Last but not least, it is important to find out the content to see which pages visitors often visit to spend their time. To do this, click the behavior tab and go to the Site Content drop-down menu. You will see Content Drilldown, as well as Landing and Exit Page to see the … Read more How to use Google Analytics for your Digital Marketing Strategy (Part4)

How to use Google Analytics for your Digital Marketing Strategy (Part3)

Audience Demographics Understanding who is visiting your website in terms of age, location and gender is the best way to customize your website according to their interests and preferences. If you want your website’s content and image to stick with your audience, you need to know who they are. By using Google Analytics, you can … Read more How to use Google Analytics for your Digital Marketing Strategy (Part3)

How to use Google Analytics for your Digital Marketing Strategy (Part2)

Traffic Channels Before we know about anyone who actually visits your website, it’s important to understand how they arrived at your website. To see various sources of traffic for a certain period of time, go to the Acquisition tab and click “All traffic” in the dropdown menu. Select the “Channels” button, set the time period … Read more How to use Google Analytics for your Digital Marketing Strategy (Part2)

How to use Google Analytics for your Digital Marketing Strategy (Part1)

Are you looking for ways to use Google Analytics to help with your digital marketing strategy? If you are not familiar with Google Analytics, it will be a little complicated at first. With so much data available to be processed, it is difficult to know which one to look for to find the most important … Read more How to use Google Analytics for your Digital Marketing Strategy (Part1)